Influence cartography

Who's lobbying, and where their voice lands

Unions, think tanks, industry bodies and advocacy groups — the organisations that push agendas through channels they don't own. Each profile maps the people who speak for the group and the talk-radio, podcast and commentary channels where they're heard. Methodology →

Coverage note. The “earned” reach shown here — who appears for a group, and where — is detected automatically from show metadata and is under review. Treat it as indicative, not exhaustive: an absence means we haven't surfaced an appearance, not that none happened.

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All Union Advocacy group Think tank Industry body Campaign Professional body Atlas Network (3)

Amplification scoreboard

How far each group’s owned messaging (press releases) reaches earned channels. Pickups counts curated, reviewed earned media across radio, press & commentary — a rep quoted or featured, or the group cited by name. Reach is a separate, auto-tracked count of social-media mentions: a rough reach proxy, kept out of Pickups because it’s noisier and unreviewed. Ranked by carried — issues a group pushes in its own releases that also surface in earned coverage; Led is the subset where the release came before that coverage (the closest thing to an agenda-setting signal).

Carried is co-occurrence, not proof of cause — the news cycle drives both. Treat it as amplification, not “success”; conservative (exact-topic match) and windowed to the last 12 months.

Group	Lean	Releases	Pickups	Channels	Reach	Carried	Led
New Zealand Taxpayers' Union Atlas Advocacy group	Right	325	118	20	357	107	54
Greenpeace Aotearoa Advocacy group	Left	77	70	16	26	66	44
Retail NZ Industry body	Centre-right	149	27	8	31	34	12
The New Zealand Initiative Atlas Think tank	Right	87	90	20	118	30	10
New Zealand Council of Trade Unions Union	Left	146	53	8	2	30	21
Helen Clark Foundation Think tank	Centre-left	83	35	16	12	29	10
Free Speech Union Advocacy group	Right	29	17	10	377	18	14
Hobson's Pledge Advocacy group	Right	59	13	9	74	5	5
Child Poverty Action Group Advocacy group	Left	12	10	6	2	5	4
Federated Farmers Industry body	Centre-right	22	88	19	47	3	—
BusinessNZ Industry body	Centre-right	26	27	9	10	3	1
Groundswell NZ Campaign	Right	13	2	1	13	1	—
Public Service Association Union	Left	0	129	12	20	0	—
Maxim Institute Atlas Think tank	Right	15	8	2	5	0	—
NZCTU Te Kauae Kaimahi Union	Left	0	6	2	—	0	—
Financial Services Council NZ Industry body	Centre-right	13	2	2	—	0	—
Family First New Zealand Advocacy group	Right	322	1	1	737	0	—
The Sensible Sentencing Group Trust Advocacy group	Right	13	0	0	—	0	—