Unions, think tanks, industry bodies and advocacy groups — the organisations that push agendas through channels they don't own. Each profile maps the people who speak for the group and the talk-radio, podcast and commentary channels where they're heard. Methodology →
How far each group’s owned messaging (press releases) reaches earned channels. Pickups counts curated, reviewed earned media across radio, press & commentary — a rep quoted or featured, or the group cited by name. Reach is a separate, auto-tracked count of social-media mentions: a rough reach proxy, kept out of Pickups because it’s noisier and unreviewed. Ranked by carried — issues a group pushes in its own releases that also surface in earned coverage; Led is the subset where the release came before that coverage (the closest thing to an agenda-setting signal).
Carried is co-occurrence, not proof of cause — the news cycle drives both. Treat it as amplification, not “success”; conservative (exact-topic match) and windowed to the last 12 months.
| Group | Lean | Releases | Pickups | Channels | Reach | Carried | Led |
|---|---|---|---|---|---|---|---|
|
Greenpeace Aotearoa
Advocacy group
|
Left | 38 | 47 | 13 | 1 | 46 | 41 |
|
New Zealand Taxpayers' Union
Atlas
Advocacy group
|
Right | 90 | 46 | 17 | 64 | 33 | 18 |
|
The New Zealand Initiative
Atlas
Think tank
|
Right | 23 | 57 | 18 | 32 | 18 | 5 |
|
New Zealand Council of Trade Unions
Union
|
Left | 36 | 18 | 7 | — | 16 | 15 |
|
The Helen Clark Foundation
Think tank
|
Centre-left | 69 | 25 | 15 | — | 10 | 1 |
|
Forest & Bird
Advocacy group
|
Centre-left | 13 | 9 | 6 | — | 9 | 4 |
|
Hobson's Pledge
Advocacy group
|
Right | 58 | 9 | 7 | 9 | 4 | 4 |
|
Child Poverty Action Group
Advocacy group
|
Left | 7 | 5 | 5 | — | 4 | 4 |
|
Free Speech Union
Advocacy group
|
Right | 19 | 6 | 5 | 68 | 3 | 2 |
|
BusinessNZ
Industry body
|
Centre-right | 15 | 14 | 7 | 4 | 1 | 1 |
|
Public Service Association
Union
|
Left | 0 | 54 | 12 | 3 | 0 | — |
|
Federated Farmers
Industry body
|
Centre-right | 0 | 38 | 16 | 6 | 0 | — |
|
Retail NZ
Industry body
|
Centre-right | 0 | 13 | 7 | 4 | 0 | — |
|
Maxim Institute
Atlas
Think tank
|
Right | 13 | 6 | 1 | — | 0 | — |
|
NZCTU Te Kauae Kaimahi
Union
|
Left | 0 | 4 | 1 | — | 0 | — |
|
Financial Services Council NZ
Industry body
|
Centre-right | 9 | 2 | 2 | — | 0 | — |
|
Family First New Zealand
Advocacy group
|
Right | 82 | 1 | 1 | 157 | 0 | — |
|
Groundswell NZ
Campaign
|
Right | 9 | 0 | 0 | 1 | 0 | — |
|
The Sensible Sentencing Group Trust
Advocacy group
|
Right | 6 | 0 | 0 | — | 0 | — |
