Public Service Association
01 Agenda
owned + earned · last 12 monthsWhat this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.
“centralised workforce reductions affecting rural communities”
“aggressive cost-cutting threatening frontline services”
“economic rationale for public sector reductions”
“government sets ambitious staff reduction goals”
“fear of automation replacing human roles”
03 Channels reached earned
earned mediaHow often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 23% of the 52 appearances land on commentary · waatea.
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12×commentary · cited
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8×news · cited
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5×news · cited
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4×commentary · cited
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4×news · cited
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3×commentary · cited
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3×news · quoted
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3×news · cited
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2×news · quoted
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2×news · cited
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1×news · guest
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1×news · guest
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1×news · cited
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1×commentary · cited
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1×news · quoted
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1×commentary · cited
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1×commentary · cited
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1×commentary · quoted
04 People earned
2 who have featured · tap to expand
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Jun 2026Fleur Fitzsimonsnational secretary · 7 sources
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Jun 2026Duane Leonational secretary · 3 sources