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Advocacy group · #93407

New Zealand Taxpayers' Union

Right · advocacy_ngo
Advocacy group Right Atlas Network
Press releases
325 owned
People
12 surfaced
Appearances
18 featured
Citations
100 named
Channels
23 reached
Social reach
356 mentions

★ Amplification

owned → earned
Carried
107 of 1319 topics
Agenda-setting
54 led on air
Penetration
8% of agenda
On-message
26% of airtime

Of the 1319 topics this group pushed in its own releases, 107 also surfaced in earned coverage—and it pushed 54 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Rates Capping Legislation
20 mentions supportive
Owned · 18 Earned · 2

policy victory for taxpayer protection

Government Accountability
15 mentions critical
Owned · 14 Earned · 1

dependent on open access to decision-making processes

Taxpayer Accountability
14 mentions critical
Owned · 12 Earned · 2

blame should be on service providers, not taxpayers

Inflation Tax Burden
12 mentions critical
Owned · 12

necessary to prevent regressive taxation

Public Sector Financial Accountability
12 mentions supportive
Owned · 9 Earned · 3

demand for transparency in allocation

Cost Of Living
10 mentions critical
Owned · 6 Earned · 4

persistent household strain

National Government Fiscal Responsibility
10 mentions critical
Owned · 3 Earned · 7

public spending must be constrained by real costs

Taxpayer Trust
8 mentions critical
Owned · 7 Earned · 1

families' belief that taxes fund safety, not crime

Public Finances And Surplus
7 mentions critical
Owned · 4 Earned · 3

questioning reliability of projected financial returns

Public Funding Transparency
7 mentions supportive
Owned · 6 Earned · 1

accountability through open data access

Public Service Tax Burden
7 mentions critical
Owned · 5 Earned · 2

blame placed on government for rising public spending

West Coast Ratepayers' Cost Pressures
7 mentions critical
Owned · 7

unaffordable hikes already strained households

02 In their own words

owned · 325 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 20% of the 45 appearances land on commentary · taxpayers-union.

04 People earned

4 who have featured · tap to expand
  • Jordan Williams
    affiliation · 9 sources
    Jun 2026
  • Ruth Richardson
    chair · 9 sources
    Jun 2026
  • Tory Relf
    spokesperson · 4 sources
    Jun 2026
  • James Ross
    head of policy and legislative affairs · 1 source
    Jun 2026