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Advocacy group · #93407

New Zealand Taxpayers' Union

Right · advocacy_ngo
Advocacy group Right Atlas Network
Press releases
148 owned
People
12 surfaced
Appearances
18 featured
Citations
95 named
Channels
23 reached
Social reach
155 mentions

★ Amplification

owned → earned
Carried
99 of 553 topics
Agenda-setting
53 led on air
Penetration
18% of agenda
On-message
23% of airtime

Of the 553 topics this group pushed in its own releases, 99 also surfaced in earned coverage—and it pushed 53 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Rates Capping Legislation
19 mentions supportive
Owned · 15 Earned · 4

delayed response enabling fiscal abuse

Cost Of Living
10 mentions critical
Owned · 5 Earned · 5

new spending commitments strain budgets

National Government Fiscal Responsibility
9 mentions critical
Owned · 2 Earned · 7

government debt rising despite claims of responsibility

Public Sector Financial Accountability
9 mentions supportive
Owned · 6 Earned · 3

urgent need for transparency and oversight

Taxpayer Accountability
9 mentions supportive
Owned · 7 Earned · 2

demands transparency on public spending

Government Accountability
8 mentions critical
Owned · 7 Earned · 1

no self-review in high-cost projects

Public Finances And Surplus
7 mentions critical
Owned · 4 Earned · 3

questioning reliability of projected financial returns

West Coast Ratepayers' Cost Pressures
7 mentions critical
Owned · 7

unaffordable hikes already strained households

Finance Minister Debate
6 mentions
Earned · 6

willis targets taxpayers' union and labour

Local Accountability In Social Services
6 mentions supportive
Owned · 5 Earned · 1

challenging insider bias in council reform

Polling Methodology
6 mentions
Earned · 6

survey details highlight margins and reach

Public Service Tax Burden
6 mentions critical
Owned · 4 Earned · 2

unfairly borne by public funds

02 In their own words

owned · 148 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 18% of the 65 appearances land on news · spinoff.

04 People earned

4 who have featured · tap to expand
  • Jordan Williams
    affiliation · 9 sources
    Jun 2026
  • Ruth Richardson
    chair · 9 sources
    Jun 2026
  • Tory Relf
    spokesperson · 4 sources
    Jun 2026
  • James Ross
    head of policy and legislative affairs · 1 source
    Jun 2026