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Advocacy group · #93411

Greenpeace Aotearoa

Left · advocacy_ngo
Advocacy group Left
Press releases
47 owned
People
1 surfaced
Appearances
5 featured
Citations
61 named
Channels
17 reached
Social reach
14 mentions

★ Amplification

owned → earned
Carried
56 of 188 topics
Agenda-setting
37 led on air
Penetration
30% of agenda
On-message
26% of airtime

Of the 188 topics this group pushed in its own releases, 56 also surfaced in earned coverage—and it pushed 37 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Rural Water Safety
15 mentions critical
Owned · 7 Earned · 8

communities drinking unsafe water are at risk

Bottom Trawling Ban
10 mentions supportive
Owned · 6 Earned · 4

critical step to protect seamount ecosystems

Intensive Dairy Farming
10 mentions critical
Owned · 6 Earned · 4

primary driver of groundwater pollution

Synthetic Nitrogen Fertiliser Reliance
9 mentions critical
Owned · 5 Earned · 4

necessary step to reduce nitrate pollution

Fossil Fuel Dependency
8 mentions critical
Owned · 5 Earned · 3

essential for climate and cost of living

Nitrate Pollution
7 mentions critical
Owned · 4 Earned · 3

blames intensive farming for health harm

Dairy Factory Emissions
6 mentions supportive
Owned · 2 Earned · 4

methane-driven climate threat from meat production

Regenerative Agriculture
6 mentions supportive
Owned · 4 Earned · 2

needed solution for ecological recovery

Civil Liability For Climate Change
5 mentions critical
Owned · 1 Earned · 4

protecting polluters over public interest

Climate Commission Accountability
5 mentions critical
Owned · 2 Earned · 3

blame on government for accelerating environmental harm

Dairy Emissions Rise
5 mentions critical
Owned · 4 Earned · 1

emissions expanding despite climate goals

Fisheries Amendment Bill
5 mentions critical
Owned · 1 Earned · 4

controversial legislation disregarding public will

02 In their own words

owned · 47 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 40% of the 52 appearances land on commentary · daily-blog.

04 People earned

1 who have featured · tap to expand
  • Russel Norman
    executive director · 6 sources
    Jun 2026