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Advocacy group · #93411

Greenpeace Aotearoa

Left · advocacy_ngo
Advocacy group Left
Press releases
77 owned
People
1 surfaced
Appearances
5 featured
Citations
65 named
Channels
18 reached
Social reach
26 mentions

★ Amplification

owned → earned
Carried
66 of 331 topics
Agenda-setting
44 led on air
Penetration
20% of agenda
On-message
31% of airtime

Of the 331 topics this group pushed in its own releases, 66 also surfaced in earned coverage—and it pushed 44 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Rural Water Safety
16 mentions critical
Owned · 8 Earned · 8

communities facing health risks from contaminated water

Bottom Trawling Ban
11 mentions supportive
Owned · 7 Earned · 4

massive public support for change

Conservation Legislation
10 mentions critical
Owned · 9 Earned · 1

threat to environmental protections

Intensive Dairy Farming
10 mentions critical
Owned · 6 Earned · 4

primary driver of groundwater pollution

Synthetic Nitrogen Fertiliser Reliance
10 mentions critical
Owned · 6 Earned · 4

a necessary agricultural shift for cleaner water

Dairy Factory Emissions
8 mentions critical
Owned · 4 Earned · 4

systemic poisoning of water sources

Fossil Fuel Dependency
8 mentions critical
Owned · 5 Earned · 3

essential for climate and cost of living

Nitrate Pollution
8 mentions critical
Owned · 5 Earned · 3

threat to drinking water safety

Civil Liability For Climate Change
6 mentions critical
Owned · 2 Earned · 4

corporate-backed legal barrier

March For Nature
6 mentions supportive
Owned · 6

mass public demand for environmental protection

Regenerative Agriculture
6 mentions supportive
Owned · 4 Earned · 2

needed solution for ecological recovery

Climate Commission Accountability
5 mentions critical
Owned · 2 Earned · 3

blame on government for accelerating environmental harm

02 In their own words

owned · 77 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 44% of the 48 appearances land on commentary · daily-blog.

04 People earned

1 who have featured · tap to expand
  • Russel Norman
    executive director · 6 sources
    Jun 2026