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Advocacy group · #93411

Greenpeace Aotearoa

Left · advocacy_ngo
Advocacy group Left
Press releases
38 owned
People
1 surfaced
Appearances
5 featured
Citations
42 named
Channels
15 reached
Social reach
1 mentions

★ Amplification

owned → earned
Carried
46 of 152 topics
Agenda-setting
41 led on air
Penetration
30% of agenda
On-message
26% of airtime

Of the 152 topics this group pushed in its own releases, 46 also surfaced in earned coverage—and it pushed 41 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Intensive Dairy Farming
9 mentions critical
Owned · 6 Earned · 3

“primary driver of groundwater pollution”

Nitrate Drinking Water Limit
9 mentions supportive
Owned · 5 Earned · 4

“public health imperative to act”

Synthetic Nitrogen Fertiliser Reliance
9 mentions critical
Owned · 5 Earned · 4

“necessary step to reduce nitrate pollution”

Fossil Fuel Dependency
8 mentions critical
Owned · 5 Earned · 3

“essential for climate and cost of living”

Rural Water Safety
8 mentions critical
Owned · 5 Earned · 3

“communities drinking unsafe water are at risk”

Bottom Trawling Ban
6 mentions critical
Owned · 3 Earned · 3

“urgent need to protect ocean habitats”

Nitrate Pollution
6 mentions critical
Owned · 3 Earned · 3

“systemic failure linking farming to water harm”

Regenerative Agriculture
6 mentions supportive
Owned · 4 Earned · 2

“needed solution for ecological recovery”

Dairy Emissions Rise
4 mentions critical
Owned · 4

“emissions expanding despite climate goals”

Dairy Factory Emissions
4 mentions
Earned · 4

“systemic environmental damage”

Fisheries Amendment Bill
4 mentions critical
Owned · 1 Earned · 3

“controversial legislation disregarding public will”

Free Community Water Testing
4 mentions supportive
Owned · 3 Earned · 1

“democratic right to know water safety levels”

02 In their own words

owned · 38 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 43% of the 46 appearances land on commentary · daily-blog.

04 People earned

1 who have featured · tap to expand
  • Russel Norman
    executive director · 6 sources
    Jun 2026