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Union · #234002

New Zealand Council of Trade Unions

Left
Union Left
Press releases
36 owned
People
1 surfaced
Appearances
3 featured
Citations
15 named
Channels
9 reached

Amplification

owned → earned
Carried
16 of 126 topics
Agenda-setting
15 led on air
Penetration
13% of agenda
On-message
27% of airtime

Of the 126 topics this group pushed in its own releases, 16 also surfaced in earned coverage—and it pushed 15 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Public Sector Cuts
8 mentions critical
Owned · 3 Earned · 5

“systemic erosion of essential services”

Ai And Digitisation In Public Sector
4 mentions
Earned · 4

“fear of automation replacing human roles”

Cost Of Living
4 mentions critical
Owned · 3 Earned · 1

“unmet and worsening for households”

Health And Safety Legislation
4 mentions critical
Owned · 2 Earned · 2

“expanding statutory protections through union-based models”

Rural Community Impact
4 mentions
Earned · 4

“local economies suffer from service loss”

Systemic Dismantling
4 mentions
Earned · 4

“accusation of deliberate erosion of public services”

Workplace Burnout
4 mentions
Earned · 4

“chronic stress from job insecurity”

Cost Of Living And Economic Collapse
3 mentions critical
Owned · 3

“deepening hardship for low-income families”

In-Person Care Undervalued
3 mentions critical
Owned · 1 Earned · 2

“systematically disrespects skilled, essential labour”

Worker Mortality Rates
3 mentions critical
Owned · 2 Earned · 1

“alarmingly high and preventable weekly fatalities in NZ workplaces”

Anti-Slavery Commissioner
2 mentions supportive
Owned · 2

“independent oversight needed”

Casualisation Of Work
2 mentions critical
Owned · 2

“increased due to weakened leave rights”

02 In their own words

owned · 36 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 33% of the 18 appearances land on commentary · daily-blog.

04 People earned

1 who have featured · tap to expand
  • Sandra Grey
    president · 3 sources
    Jun 2026