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Industry body · #233057

Federated Farmers

Centre-right · agriculture_food
Industry body Centre-right
Press releases
22 owned
People
8 surfaced
Appearances
11 featured
Citations
75 named
Channels
21 reached
Social reach
33 mentions

★ Amplification

owned → earned
Carried
3 of 19 topics
Agenda-setting
0 led on air
Penetration
16% of agenda
On-message
1% of airtime

Of the 19 topics this group pushed in its own releases, 3 also surfaced in earned coverage—and it pushed 0 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Agricultural Self-Reliance
4 mentions
Earned · 4

common but risky hands-on farm work

Agricultural Tyre Safety
4 mentions
Earned · 4

fatal accident during routine maintenance

Agricultural Policy
3 mentions
Earned · 3

farmers' voice in national decision-making

Dairy Product Quality
3 mentions
Earned · 3

consumers unsure about what they're buying

Farmers' Economic Pressures
3 mentions
Earned · 3

cost of living pressures on rural livelihoods

Federated Farmers Hawke's Bay Leadership Transition
3 mentions
Earned · 3

new president faces internal political tensions

Rural Governance
3 mentions critical
Owned · 1 Earned · 2

threatened by metropolitan dominance in decision-making

2026 Election Strategy
2 mentions
Earned · 2

farmer-led agenda in national politics

Agricultural Transport Risk
2 mentions
Earned · 2

large tyres pose serious physical dangers

Agriculture Curriculum Cuts
2 mentions supportive
Owned · 1 Earned · 1

defending future industry pathways against policy threats

American Butter Packaging
2 mentions
Earned · 2

similar to local product causing confusion

Butter Price Competition
2 mentions
Earned · 2

imported product undercutting local prices

02 In their own words

owned · 22 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 23% of the 53 appearances land on news · odt.

04 People earned

7 who have featured · tap to expand
  • Karl Dean
    dairy chair · 3 sources
    Jun 2026
  • David Birkett
    health and safety spokesperson · 2 sources
    Jun 2026
  • Wayne Langford
    president · 2 sources
    Jun 2026
  • Mark Hooper
    telecommunications spokesperson · 1 source
    Jun 2026
  • Katie Milne
    former president · 1 source
    Jun 2026
  • David Clark
    former mid canterbury president, former national arable vice chairman · 1 source
    Jun 2026
  • Richard Dawkins
    meat and wool chair · 1 source
    Jun 2026