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Industry body · #233057

Federated Farmers

Centre-right
Industry body Centre-right
Press releases
0 owned
People
8 surfaced
Appearances
10 featured
Citations
28 named
Channels
18 reached
Social reach
6 mentions

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Agricultural Self-Reliance
4 mentions
Earned · 4

“common but risky hands-on farm work”

Agricultural Tyre Safety
4 mentions
Earned · 4

“fatal accident during routine maintenance”

Dairy Product Differentiation
3 mentions
Earned · 3

“consumers unsure about what they're buying”

Agricultural Transport Risk
2 mentions
Earned · 2

“large tyres pose serious physical dangers”

American Butter Packaging
2 mentions
Earned · 2

“similar to local product causing confusion”

Butter Price Competition
2 mentions
Earned · 2

“imported product undercutting local prices”

By-Election Outcome
2 mentions
Earned · 2

“political shift in local council race”

Coroner's Accident Finding
2 mentions
Earned · 2

“no inquiry needed, guidance issued instead”

Country Of Origin Labelling
2 mentions
Earned · 2

“difficult to spot on supermarket shelves”

Dairy Industry Awards
2 mentions
Earned · 2

“recognition of excellence in farming leadership”

Fair For Farmers Campaign
2 mentions
Earned · 2

“farmer-led animal welfare initiative”

Farmers' Economic Pressures
2 mentions
Earned · 2

“rising costs outpace crop returns and margins”

Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 26% of the 38 appearances land on news · odt.

04 People earned

8 who have featured · tap to expand
  • David Birkett
    health and safety spokesperson · 2 sources
    Jun 2026
  • Wayne Langford
    president · 2 sources
    Jun 2026
  • Mark Hooper
    telecommunications spokesperson · 1 source
    Jun 2026
  • Karl Dean
    dairy chair · 1 source
    Jun 2026
  • Katie Milne
    former president · 1 source
    Jun 2026
  • David Clark
    former mid canterbury president, former national arable vice chairman · 1 source
    Jun 2026
  • Richard Dawkins
    meat and wool chair · 1 source
    Jun 2026
  • Karl Dean
    employment spokesperson · 1 source
    Jun 2026