Groundswell NZ
β Amplification
owned → earnedOf the 44 topics this group pushed in its own releases, 1 also surfaced in earned coverage—and it pushed 0 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.
01 Agenda
owned + earned · last 12 monthsWhat this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.
pretext for mandatory environmental regulation
a scientifically flawed approach to rural emissions
a promising but impractical legal foundation
bolus and vaccine tech could cut emissions by up to 30%
threatened rural heritage, erosion of agricultural practice
unfair and unworkable legal claims against emitters
bureaucracy and cost undermine farm operations
02 In their own words
owned · 9 releases- 28 Apr
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28 Aprgroundswell
- 28 Apr
- 28 Apr
- 28 Apr
- 28 Apr
- 28 Apr
- 28 Apr
03 Channels reached earned
earned media-
2×news · cited