Unions, think tanks, industry bodies and advocacy groups — the organisations that push agendas through channels they don't own. Each profile maps the people who speak for the group and the talk-radio, podcast and commentary channels where they're heard. Methodology →
How far each group’s owned messaging (press releases) reaches earned channels. Pickups counts curated, reviewed earned media across radio, press & commentary — a rep quoted or featured, or the group cited by name. Reach is a separate, auto-tracked count of social-media mentions: a rough reach proxy, kept out of Pickups because it’s noisier and unreviewed. Ranked by carried — issues a group pushes in its own releases that also surface in earned coverage; Led is the subset where the release came before that coverage (the closest thing to an agenda-setting signal).
Carried is co-occurrence, not proof of cause — the news cycle drives both. Treat it as amplification, not “success”; conservative (exact-topic match) and windowed to the last 12 months.
| Group | Lean | Releases | Pickups | Channels | Reach | Carried | Led |
|---|---|---|---|---|---|---|---|
|
Retail NZ
Industry body
|
Centre-right | 130 | 24 | 8 | 15 | 28 | 4 |
|
BusinessNZ
Industry body
|
Centre-right | 16 | 23 | 8 | 6 | 2 | 1 |
|
Federated Farmers
Industry body
|
Centre-right | 20 | 82 | 19 | 25 | 1 | — |
|
Financial Services Council NZ
Industry body
|
Centre-right | 12 | 2 | 2 | — | 0 | — |