The strategies, language, and communications that New Zealand political parties — particularly the governing National Party and opposition Labour — use to frame their records, policies, and electoral appeals to voters during campaign and election periods.
How the framings classify across 12 articles. Each framing is labelled by a small AI stance classifier; see the methodology page for details.
Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.
using ecological symbolism to drive public awareness and action
Election date called for New Zealand's wildest electionstrategic overhaul of National messaging
The National Party’s five-point comms plan to seize back the agendaStacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.
How this topic has been named, week by week. A new alias winning out is usually a framing shift.
How the news corpus has covered this same topic over the last 12 weeks. 18 articles from RNZ, Stuff, NZ Herald, ODT, 1News, Newsroom and The Spinoff. Click through to the press view for the full panel.
Verbatim segments from politicians speaking on podcasts and radio shows about this topic. Sourced via the voice-reference library — each speaker has been confirmed manually from their voice clip. Click play to stream the original audio from the publisher, pre-seeked to the moment the quote starts.
That was our Taranaki Huanganui reporter Robin Martin. It is 13 minutes to eight now you're with Morning Report on R and Z National. Well, the number of New Zealanders …
Social-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →
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