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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
live window
Topic · social

Political Messaging

207 posts · 52,103 engagement · first seen 13 Jul 2021 · last seen 6 Sep 2026

The strategies, language, and communications that New Zealand political parties — particularly the governing National Party and opposition Labour — use to frame their records, policies, and electoral appeals to voters during campaign and election periods.

Stance breakdown

How the per-edge framings classify across 107 classified edges. Each framing is labelled by a small AI stance classifier; see the methodology page for details.

15%
61%
12%
11%
Supportive 16 Critical 65 Dismissive 1 Neutral / explainer 13 Mocking 12

Sentiment breakdown

Whole-post emotional valence across 107 classified posts that reference this topic. Distinct from stance: a post can be supportive of the topic and still negative in tone (an angry supporter) — the two together capture the texture short-form posts compress into very few words.

21%
16%
64%
Positive 22 Neutral 17 Negative 68

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • facebook
    13 posts · 31,513 engagement
    31,513
  • reddit
    12 posts · 3,308 engagement
    3,308
  • youtube
    74 posts · 870 engagement
    870
  • twitter
    8 posts · 194 engagement
    194

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.