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Topic · social

Political Messaging

256 posts · 65,124 engagement · first seen 13 Jul 2021 · last seen 24 Oct 2026

The strategies, language, and communications that New Zealand political parties — particularly the governing National Party and opposition Labour — use to frame their records, policies, and electoral appeals to voters during campaign and election periods.

Stance breakdown

How the per-edge framings classify across 76 classified edges. Each framing is labelled by a small AI stance classifier; see the methodology page for details.

26%
58%
8%
Supportive 20 Critical 44 Dismissive 3 Neutral / explainer 6 Mocking 3

Sentiment breakdown

Whole-post emotional valence across 76 classified posts that reference this topic. Distinct from stance: a post can be supportive of the topic and still negative in tone (an angry supporter) — the two together capture the texture short-form posts compress into very few words.

24%
9%
67%
Positive 18 Neutral 7 Negative 51

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • facebook
    12 posts · 25,520 engagement
    25,520
  • twitter
    5 posts · 1,269 engagement
    1,269
  • youtube
    55 posts · 508 engagement
    508
  • reddit
    4 posts · 97 engagement
    97

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.