a seasonal retail event where 35% of retailers plan to run sales, serving as a key marketing opportunity
Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.
significant but secondary to black friday
****Key retail promotional season gets underway with Singles Day**** \\ \\ **11 November 2026**\\ \\ Singles Day, popular in many Asian markets, is a day where single people treat themselves with gifts, and it has begun gaining in popularity here in New Zealand over recent years.Lobby groups, unions, think tanks and industry bodies whose own releases or whose people’s media appearances touched this topic over the last 12 months. Owned = their own press releases; earned = their people quoted across radio, press & commentary. A card carried in both — with the release coming first — is the agenda-setting signal. Co-occurrence isn’t proof a group drove the coverage.
significant but secondary to black friday
Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.
How this topic has been named, week by week. A new alias winning out is usually a framing shift.
Social-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →
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