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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
←
Week of 8 Jun 2026
→ This week
Topic · social

Trade Lead Generation

1 post · 38 engagement · first seen 1 Jun 2026 · last seen 1 Jun 2026

A tradie in New Zealand expresses difficulty in generating new business and questions the effectiveness and cost of advertising for trades leads.

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • reddit
    1 post · 38 engagement
    38

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.