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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
live window
Topic · social

Sports Advertising Ethics

6 posts · 2,097 engagement · first seen 29 May 2026 · last seen 16 Jun 2026

The post satirically challenges the legitimacy of a sports advertising campaign that allowed a man to represent the New Zealand silver fern as a woman, accusing it of being a political stunt rather than scientific or ethical soundness.

Stance breakdown

How the per-edge framings classify across 6 classified edges. Each framing is labelled by a small AI stance classifier; see the methodology page for details.

100%
Critical 6

Sentiment breakdown

Whole-post emotional valence across 6 classified posts that reference this topic. Distinct from stance: a post can be supportive of the topic and still negative in tone (an angry supporter) — the two together capture the texture short-form posts compress into very few words.

17%
17%
67%
Positive 1 Neutral 1 Negative 4

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • reddit
    2 posts · 1,833 engagement
    1,833
  • facebook
    2 posts · 186 engagement
    186
  • twitter
    1 post · 75 engagement
    75
  • youtube
    1 post · 3 engagement
    3

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.