Topic · social
Political Campaign Behaviour
23 posts
· 4,821 engagement
· first seen 27 Aug 2015
· last seen 16 Jun 2026
The article reports on the controversial and dramatic early term of Dunedin councillor Benedict Ong, highlighting incidents of misconduct, unverified claims, and unorthodox campaign tactics that have raised questions about his suitability and the integrity of local political life
Stance breakdown
How the per-edge framings classify across 15 classified edges. Each framing is labelled by a small AI stance classifier; see the methodology page for details.
Critical
12
Dismissive
1
Neutral / explainer
2
Sentiment breakdown
Whole-post emotional valence across 15 classified posts that reference this topic. Distinct from stance: a post can be supportive of the topic and still negative in tone (an angry supporter) — the two together capture the texture short-form posts compress into very few words.
Platform mix
Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.
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twitter
3 posts
· 3,120 engagement
3,120
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reddit
1 post
· 50 engagement
50
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youtube
11 posts
· 24 engagement
24
Top posts by engagement
The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.
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twitter
· @simeonbrownmp
· sentiment: negative
· ♥ 1345
· ↻ 228
· 💬 437
· 3,112 engagement
24 Apr
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reddit
· u/OutInTheBay
· sentiment: neutral
· ♥ 14
· ↻ 0
· 💬 12
· 50 engagement
29 May
-
youtube
· @UC1HQkYGzaP9EEjaoS1o8XJw
· reply
· sentiment: negative
· ♥ 13
· ↻ 0
· 💬 0
· 13 engagement
12 May
-
twitter
· @josephmooneymp
· quote
· sentiment: negative
· ♥ 3
· ↻ 0
· 💬 1
· 6 engagement
20 May
-
youtube
· @UCqJ_i9CLsSs7jl0JuYovlUg
· reply
· sentiment: neutral
· ♥ 5
· ↻ 0
· 💬 0
· 5 engagement
21 May
-
youtube
· @UCwu3RKWT_X9GLT-IkK_IEXQ
· reply
· sentiment: negative
· ♥ 4
· ↻ 0
· 💬 0
· 4 engagement
12 Jun
-
twitter
· @josephmooneymp
· quote
· sentiment: negative
· ♥ 2
· ↻ 0
· 💬 0
· 2 engagement
31 May
-
youtube
· @UCxGkj5hPg7Wol5UOvFzqgZA
· reply
· sentiment: negative
· ♥ 1
· ↻ 0
· 💬 0
· 1 engagement
24 May