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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
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Week of 17 Aug 2026
→ This week
Topic · social

Local Business Support

67 posts · 41,890 engagement · first seen 1 Feb 2018 · last seen 24 Aug 2026

Policies, programmes, and community initiatives aimed at supporting New Zealand small and regional businesses, including mentoring schemes, industry forums, advocacy by business groups, and calls for consumers to shop locally.

Stance breakdown

How the per-edge framings classify across 52 classified edges. Each framing is labelled by a small AI stance classifier; see the methodology page for details.

71%
19%
10%
Supportive 37 Critical 10 Neutral / explainer 5

Sentiment breakdown

Whole-post emotional valence across 52 classified posts that reference this topic. Distinct from stance: a post can be supportive of the topic and still negative in tone (an angry supporter) — the two together capture the texture short-form posts compress into very few words.

54%
15%
31%
Positive 28 Neutral 8 Negative 16

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • facebook
    18 posts · 38,892 engagement
    38,892
  • reddit
    20 posts · 2,445 engagement
    2,445
  • youtube
    14 posts · 203 engagement
    203

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.