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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
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Week of 25 May 2026
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Topic · social

Heated Tobacco Tax Cuts

13 posts · 17,127 engagement · first seen 30 Sep 2024 · last seen 6 Jun 2026

A Labour Party release criticises the National and NZ First governments for prioritising tobacco industry lobbying over public health, highlighting a $216 million tax cut for heated tobacco products despite lack of evidence of reduced smoking rates.

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • facebook
    3 posts · 8,210 engagement
    8,210
  • youtube
    3 posts · 160 engagement
    160

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.