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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
live window
Topic · social

Consumer Culture

13 posts · 1,857 engagement · first seen 8 May 2026 · last seen 17 Jun 2026

A sarcastic Reddit post mocks the expectation that mothers must own expensive household items like vacuums on Mother's Day, critiquing consumerist pressures around motherhood.

Stance breakdown

How the per-edge framings classify across 13 classified edges. Each framing is labelled by a small AI stance classifier; see the methodology page for details.

54%
23%
23%
Critical 7 Neutral / explainer 3 Mocking 3

Sentiment breakdown

Whole-post emotional valence across 13 classified posts that reference this topic. Distinct from stance: a post can be supportive of the topic and still negative in tone (an angry supporter) — the two together capture the texture short-form posts compress into very few words.

23%
38%
38%
Positive 3 Neutral 5 Negative 5

Platform mix

Where the conversation is happening. Engagement is volume-weighted (likes + 2×shares + 3×replies); a small number of high-impact posts can outrank a high-volume but low-engagement platform.

  • reddit
    8 posts · 1,847 engagement
    1,847
  • youtube
    5 posts · 10 engagement
    10

Top posts by engagement

The most-engaged posts referencing this topic. Engagement is likes + 2×shares + 3×replies; the order matches the digest ranking on /social.