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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
←
Week of 7 Sep 2026
→ This week
Press topic

Trademark Distinctiveness And Descriptiveness

1 articles · 1 aliases in press · first seen 16 Sep 2026

assessment of whether the name 'KiwiMart' is sufficiently distinctive or descriptive to qualify for trademark protection

The stories behind this signal

across press, releases & commentary · links open at the source
News Greens' KiwiMart could end up in name dispute as company files claim 1News (TVNZ) · 16 SepRead ↗

Sample framings

Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.

tvnz Centre

legal evaluation of whether 'KiwiMart' meets registration criteria

Greens' KiwiMart could end up in name dispute as company files claim
16 Sep

Coverage by outlet lean Methodology →

Stacked weekly counts; colour by editorial lean. Stuff and The Spinoff lean centre-left, NZ Herald centre-right, others centre.

Alias drift

How press outlets have named this topic, week by week.

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Recent headlines

Most recent 1 articles linking to this topic.

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