Real estate agents in New Zealand are increasingly using social media video content to attract buyers, with agents from rural towns reporting significant international interest and genuine sales, highlighting a shift from traditional print advertising to digital, authentic, and人格
Stacked weekly counts; colour by editorial lean. Stuff and The Spinoff lean centre-left, NZ Herald centre-right, others centre.
How press outlets have named this topic, week by week.
Most recent 2 articles linking to this topic.
Up to 12 framings spread across outlets. Each framing is the LLM's one-line characterisation of the article's editorial angle — not a quote.
decline of print ads due to digital audience migration
The real estate agents turning to social media snips into salesviral videos shift how properties are promoted online
As house sales slow, agents are turning to comedy. One Auckland video is now being copied in the USSocial-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →
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