Tim Payne, a Wellington Phoenix defender, experiences a sudden surge in social media fame after being promoted by an Argentine influencer, leading to over 2 million Instagram followers and widespread online attention ahead of the All Whites' World Cup campaign.
Stacked weekly counts; colour by editorial lean. Stuff and The Spinoff lean centre-left, NZ Herald centre-right, others centre.
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athlete navigating sudden online fame
The ‘least known’ All White now has more followers than the All BlacksSpotted something wrong on this page? Report a correction.