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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
live window
Press topic

Place-Based Branding

4 articles · 3 aliases in press · peaked week of 10 May 2026 · first seen 9 May 2026

A former city banker and music teacher has launched a natural skincare brand inspired by a family river swimming hole in rural New Zealand, blending personal health experiences with rural entrepreneurship and eco-conscious branding.

Coverage by outlet lean Methodology →

Stacked weekly counts; colour by editorial lean. Stuff and The Spinoff lean centre-left, NZ Herald centre-right, others centre.

Alias drift

How press outlets have named this topic, week by week.

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Recent headlines

Most recent 4 articles linking to this topic.

Sample framings

Up to 12 framings spread across outlets. Each framing is the LLM's one-line characterisation of the article's editorial angle — not a quote.

rnz Centre

connection to land and heritage drives appeal

Country Life: Skinny-dipping inspires back-to-nature rural venture
8 May
nzherald Centre-right

design as environmental advocacy

Pāpāmoa-based creative agency Jory&Co makes Netflix debut with Unplastic Your Life
13 May
Free account Create a free account to see every framing on this topic — plus alerts when framing shifts or an MP adopts new language. Create a free account Log in

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