What the picker changes

Top topics digest — the cards score the selected period against the prior 4 weeks.
12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.

What stays as-is

Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
Co-occurrence graph — recent-activity anchored, not picker-driven.
Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.

Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.

Weekly Rolling 7 days

live window

Press topic

Party Communication Strategy

2 articles · 2 aliases in press · peaked week of 19 Jul 2026 · first seen 8 Jul 2026

The article examines how National and Labour MPs are using podcast-style video interviews to engage audiences on social media, raising questions about the authenticity and effectiveness of this communication approach.

The stories behind this signal

across press, releases & commentary · links open at the source

News Senior National MP says it's 'highly unlikely' he would retain his electorate seat on current RNZ Reid Research poll… RNZ · 21 JulRead ↗ News Election 2026: Are National, Labour MPs acting like they’re on podcasts in these videos? Here’s what they say NZ Herald · 8 JulRead ↗

Sample framings

Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.

rnz Centre

need to improve communication of positive policy messages

Senior National MP says it's 'highly unlikely' he would retain his electorate seat on current RNZ Reid Research poll result

21 Jul

nzherald Centre-right

labour and national adopt video interviews

Election 2026: Are National, Labour MPs acting like they’re on podcasts in these videos? Here’s what they say

8 Jul

Coverage by outlet lean Methodology →

Stacked weekly counts; colour by editorial lean. Stuff and The Spinoff lean centre-left, NZ Herald centre-right, others centre.

Alias drift

How press outlets have named this topic, week by week.

Free account Create a free account to watch this topic — get alerted when framing shifts, when an MP adopts new language, or when discourse and press diverge. Create a free account Log in

Recent headlines

Most recent 2 articles linking to this topic.

Spotted something wrong on this page? Report a correction.