What the picker changes

Top topics digest — the cards score the selected period against the prior 4 weeks.
12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.

What stays as-is

Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
Co-occurrence graph — recent-activity anchored, not picker-driven.
Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.

Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.

Weekly Rolling 7 days

live window

Press topic

International Butter Comparison

1 articles · 1 aliases in press · peaked week of 3 May 2026 · first seen 10 May 2026

A blind taste test by Consumer NZ evaluates 11 butter brands, finding that higher-priced and imported options do not consistently deliver better taste, with Westgold winning and several premium brands underperforming.

Coverage by outlet lean Methodology →

Stacked weekly counts; colour by editorial lean. Stuff and The Spinoff lean centre-left, NZ Herald centre-right, others centre.

Alias drift

How press outlets have named this topic, week by week.

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Recent headlines

Most recent 1 articles linking to this topic.

Consumer test: Which butter tastes best?

RNZ

9 May

Sample framings

Up to 12 framings spread across outlets. Each framing is the LLM's one-line characterisation of the article's editorial angle — not a quote.

rnz Centre

us butter easily distinguished by consumers

Consumer test: Which butter tastes best?

9 May

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