Cut-price American butter, packaged to resemble New Zealand products, is causing consumer confusion over its origin and quality, prompting calls for clearer labelling and debate over market competition.
Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.
Lobby groups, unions, think tanks and industry bodies whose own releases or whose people’s media appearances touched this topic over the last 12 months. Owned = their own press releases; earned = their people quoted across radio, press & commentary. A card carried in both — with the release coming first — is the agenda-setting signal. Co-occurrence isn’t proof a group drove the coverage.
similar to local product causing confusion
Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.
How this topic has been named, week by week. A new alias winning out is usually a framing shift.
How the news corpus has covered this same topic over the last 12 weeks. 2 articles from RNZ, Stuff, NZ Herald, ODT, 1News, Newsroom and The Spinoff. Click through to the press view for the full panel.
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