Bernard Long is a New Zealand Green Party-affiliated [33] financial services professional and political candidate, most recently associated with the Rangitīkei electorate [27][28].
Long has worked across a broad range of roles in the financial services industry, including in advisory, sales, sales management, marketing, and administration, according to a single reputable secondary source [9]. He is a confirmed authorised financial adviser [4] and a confirmed artist [3]. According to a single reputable secondary source, he has been described as a pioneer in the development of financial planning as a profession in New Zealand [12], and reportedly received Certified Financial Planner status in 1998 [31]. He is also said to have operated a financial advisory business in Levin and Palmerston North [6] and to have written a column on personal financial planning in the Levin Chronicle [5]. According to a single reputable secondary source, he served as Chief Executive of Goldridge from 2002 [1] and later operated a multi-site Goldridge then AdviceFirst practice from 2008 [10].
In addition to his financial career, Long has held a number of civic and community roles. According to a single reputable secondary source, he volunteered with Levin Budget Services [19] and Levin Rotary [20], and served as a board member of a community advisory agency providing budget services for low-income families [18]. He has also been a board member of organisations including Goldridge Ltd [21], Horowhenua Supergrans [22], Levin Budget Services Board [23], Long and Associates Ltd [24], and Victoria Custodians [25]. He reportedly undertook training at the Institute of Directors [26]. In November 2023, he was reportedly awarded a Horowhenua Civic Honours Award [32].
Long has stood as a Green Party candidate on multiple occasions. According to a single reputable secondary source, he placed third in the Ōtaki electorate at the 2020 general election [16] and was the Green Party candidate for Ōtaki at that time [30]. In 2023, he was reported as the Green Party candidate for Rangitīkei [27][28] and held list rank 37 for the Green Party [17]. He is also listed, according to a single reputable secondary source, as a Green Party candidate for Rangitīkei for 2026 [29]. He has also been described as a political activist and social worker in single reputable secondary sources [13][14].