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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
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Week of 8 Jun 2026
→ This week
Topic

Us Butter Import Labeling

5 items · 4 aliases · peaked week of 26 Apr 2026 · first seen 4 May 2026

The introduction of cheap American butter in New Zealand has caused consumer confusion over labeling and product appearance, sparking debate about pricing, authenticity, and the role of imported goods in the local dairy market.

Volume by source orientation Methodology →

Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.

Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

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In the press Methodology →

How the news corpus has covered this same topic over the last 12 weeks. 4 articles from RNZ, Stuff, NZ Herald, ODT, 1News, Newsroom and The Spinoff. Click through to the press view for the full panel.

12-week press volume 4 articles
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Heard on radio

Verbatim segments from politicians speaking on podcasts and radio shows about this topic. Sourced via the voice-reference library — each speaker has been confirmed manually from their voice clip. Click play to stream the original audio from the publisher, pre-seeked to the moment the quote starts.

  • Jamie MacKay the-country The Country 30/04/26: Jane Smith talks to Jamie Mackay 30 Apr · 13s
    Now, I'm fired up about the Otago Regional Council. You're fired up about imported butter. Now, is it Sinle, one of the dairy companies? I think it is Sinle that's importing this butter in from the US and it's rather insipid. You don't like it.
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Sample framings

Up to 12 framings spread across orientations. Each framing is a short phrase the topic extractor generated to characterise the piece's stance — not a quote from the source. Click through to read the original.

the-country Government / N-A

detrimental to local food standards and integrity

The Country 30/04/26: Jane Smith talks to Jamie Mackay
30 Apr
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