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Topic

Social Media Spending Disparity

1 items · 1 aliases · peaked week of 3 May 2026 · first seen 5 May 2026

The piece discusses the government's recent ultimatum to local councils to improve governance, public support for reform, and a shift in election campaigning towards ministerial visibility over the Prime Minister.

Volume by source orientation Methodology →

Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.

Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

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Heard on radio

Verbatim segments from politicians speaking on podcasts and radio shows about this topic. Sourced via the voice-reference library — each speaker has been confirmed manually from their voice clip. Click play to stream the original audio from the publisher, pre-seeked to the moment the quote starts.

  • Now, how many trucks could you drive through that one? Of course, I'm not making excuses. The point is that the Prime Minister organically has covered coverage anyway. And if you go into social media, he's on social media all the time. I can't get I can't get him off it when I'm going through Facebook or whatever. The Prime Minister's there. So clearly, if they want people to have more exposure, they spend some money on it. So Nicola Willis. her budget's coming up. She obviously has to be very prominent in social media at the moment. Mark Mitchell, well, you know, he's done a lot on law and order, the climate change and the problems with weather events in the country. So, you know, he's getting a bit more prominence there, but it comes as no surprise to me that they're spending more on social media, not a lot of money, I might add, on... And it comes as no surprise, I might say I read the industry's view on it, and they said no, that's the way it should happen.
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Sample framings

Up to 12 framings spread across orientations. Each framing is a short phrase the topic extractor generated to characterise the piece's stance — not a quote from the source. Click through to read the original.

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