What the picker changes

Top topics digest — the cards score the selected period against the prior 4 weeks.
12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.

What stays as-is

Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
Co-occurrence graph — recent-activity anchored, not picker-driven.
Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.

Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.

Weekly Rolling 7 days

live window

Topic

Rugby Commercial Draw

2 items · 2 aliases · peaked week of 10 May 2026 · first seen 11 May 2026

The post discusses the ongoing global brand value and commercial draw of the All Blacks in rugby, supported by evidence from social media and stadium attendance, while acknowledging the organisational dependence on continued international success.

Volume by source orientation Methodology →

Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.

Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

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Heard on radio

Verbatim segments from politicians speaking on podcasts and radio shows about this topic. Sourced via the voice-reference library — each speaker has been confirmed manually from their voice clip. Click play to stream the original audio from the publisher, pre-seeked to the moment the quote starts.

Heather du Plessis-Allan hdpa-drive Steve Lancaster: NZ Rugby CEO on how the company can bring down the All Blacks' travel bill 13 May · 40s

Run your business like a well-oiled machine on NZ's most reliable mobile network. Search One New Zealand Business Mobile. Plans from 40 dollars a month. Awarded by Umlauten 2025. Fair use in terms of play. Price excludes GST. One New Zealand. Let's get connected. Now there is a call for New Zealand rugby to consider dropping the all blacks and all the premium teams back from business class into premium economy to save money. Dropping all the teams in black back a class would save six million dollars a year, which would almost wipe out the seven million dollar loss in the last financial year for NZR. Steve Lancaster is NZR's CEO. Hi Steve. Steve, this is silly, isn't it? I mean, you can't have two meter long two-meter long men sitting in premium economy for a trip to South Africa.

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Sample framings

Up to 12 framings spread across orientations. Each framing is a short phrase the topic extractor generated to characterise the piece's stance — not a quote from the source. Click through to read the original.

hdpa-drive Government / N-A

opaque but strategic negotiations with carriers

Steve Lancaster: NZ Rugby CEO on how the company can bring down the All Blacks' travel bill

13 May

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How the public reacted

Social-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →

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