Road Safety Infrastructure

Ring five, they're up to now. So if you don't know the aura story, they started um 2013. A couple of former Nokia engineers from Finland, they crowdfunded, got a million bucks, launched the first ring, focused mainly was on sleep. Nowadays they've got five and a half million of them, 150 countries, five million subscribers, not to mention 1200 partnerships with various sports teams and health organizations. So last year, they had a billion in revenue, valued the company at 11 billion ahead of their IPO. Uh, the new ring five, world's smallest smart ring, so that's the selling point this morning. It'll cost you 900. Then they make their money through the monthly subs. The sub is 1350. I know all this because um Katie's got one. She's been an early adapter. I think she was in at ring one. So she hasn't got five, she'll get five. She's got two, three, four, and five, and they all seem to improve. Uh, so new members, once you get on them, eighty percent of people renew the sub after the first year, so there's no real churn there, so that's encouraging. Uh, on average, you wear your ring twenty-three and a half hours a day. You really only take it up to recharge it periodically. So you're committed to it. People are into it. Once they're disciples, basically. The downside of the aura, I've experienced this personally at home, is you become obsessed with the metrics. So instead of, and I don't have one, instead of me getting up in the morning and going, tell you what, I feel amazing today. Katie can't tell me how amazing she feels till she's got the numbers to back it up. And if she doesn't have the numbers to back it up, she feels appalling, whether she feels appalling or not. The HRV's the big one. Your your recovery number is the big one, apparently. Uh, the new one is going to read the GLP one jab and sites uh track dosage and effects. Now, the problem with that is, of course, if you don't take GLP ones, it's not tracking anything that interesting, but nevertheless, uh, the theory is that they get more and more detailed in what they can tell you about their health. I've become fascinated in it only through the experiment that is my wife. But she seems to uh she seems to swear by it and thinks they're a fantastic thing, and we're paying $13.50 or whatever it is for the uh the sub, and I don't ever see her taking it off. The other thing there's a New Zealander who will make a cap or a cover for your aura ring made of gold of real gold, so it slips over the top, so it becomes then a piece of jewelry. So it's a business that develops a business that develops a business. It's all clever. Uh Brad Olsen on the numbers, Nicola Willis still to come on the numbers, and Richie Barnett on the Panthers. You can't ask for more than that on a Friday news is next.