The post critiques the shift of government advertising from traditional media to social platforms, highlighting media criticism and questioning the direction of public communication.
Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.
decline in televised news reliance
9/11 transformed our relationship with news – and laid the groundwork for today’s crisis of trustLobby groups, unions, think tanks and industry bodies whose own releases or whose people’s media appearances touched this topic over the last 12 months. Owned = their own press releases; earned = their people quoted across radio, press & commentary. A card carried in both — with the release coming first — is the agenda-setting signal. Co-occurrence isn’t proof a group drove the coverage.
conservative shift to digital outreach
Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.
How this topic has been named, week by week. A new alias winning out is usually a framing shift.
Social-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →
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