What the picker changes

Top topics digest — the cards score the selected period against the prior 4 weeks.
12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.

What stays as-is

Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
Co-occurrence graph — recent-activity anchored, not picker-driven.
Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.

Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.

Weekly Rolling 7 days

live window

Topic

Media Data For Publishers

1 items · 1 aliases · peaked week of 9 Aug 2026 · first seen 13 Aug 2026

the use of audience data to guide strategic decisions by brands, agencies, and media publishers

The stories behind this signal

across press, releases & commentary · links open at the source

Commentary Where are the Audiences? 10 takeaways from a big new survey of NZ media The Spinoff · 12 AugRead ↗

Sample framings

Up to 12 framings across outlets and orientations — each a short phrase the extractor generated to characterise the piece's editorial angle (not a quote). Filter by lean to see how each bloc is spinning the story; click through to read the original.

spinoff Centre-left

actionable insights for content providers

Where are the Audiences? 10 takeaways from a big new survey of NZ media

12 Aug

Volume by source orientation Methodology →

Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.

Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

Free account Watch this topic with a free account — get alerted when framing shifts, when an MP adopts new language, or when discourse and press diverge. Create a free account Log in

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