A podcast discussion on the challenges and opportunities facing New Zealand's wine industry, including surplus issues, market expansion into India, financial strain on contract growers, and a petition for a white wine emoji.
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Yes, and that is happening certainly around the district and around the country actually and Hawke's Bay and Gisborne and some of those areas do have horticultural diversity as more apples and kiwifruit and other crops and vegetables although vegetables is a bit tough at the moment too. So there are certainly growers in New Zealand who will have no contract for their grapes for the coming year. In Marlborough that could be as much as three or four thousand hectares. hectares which means you do mothball them put them in a holding pattern until things get better that'll cost you probably half the amount that it cost you to run a hectare here so for here it might be fifteen thousand dollars a hectare to to run a hectare of grapes to get it up to ready for production from the start of pruning it'll cost you half that pretty much just to mothball it so that's still money that you're having to pay for no fruit. So yeah, challenging times.
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cautiously optimistic amid structural challenges
The Country 30/04/26: Blair McLean talks to Jamie MackaySocial-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →
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