A discussion with Foodstuffs North Island CEO Chris Quin addresses the rising food prices, cost pressures on supermarkets, and the role of local supply chains in the face of energy, wage, and regulatory challenges.
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I think the first thing, you know, just a fact that's useful for people to know, 68% of what we do in home brand comes from New Zealand suppliers. And the idea of home brand is that you don't invest the money in the brand and marketing, that it's good quality, but it's specified to different levels. You know, there's a value one, a medium one and a finest one. And the idea is that, you know, we don't make it ourselves. We're not the manufacturer. The manufacturer is generally people like Watties and McCain's and we have partnered with both of them on private label. But the idea is to offer our customers an option that doesn't have all of the brand and other marketing associated with it, but is a good, honest quality product on shelf and so that there is an alternative for customers and we see them liking it, particularly in the last few years when cost of living has been really tough.
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68% of home brand comes from NZ suppliers, not imports
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