A podcast discussion on the challenges and opportunities facing New Zealand's wine industry, including surplus issues, market expansion into India, financial strain on contract growers, and a petition for a white wine emoji.
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Yeah, it's going to be, like you say, a slow burn. Wine growers and Marlborough in New Zealand are cautiously excited. It takes a long time to set up a market, Jamie. It took a long time to set up the UK and the US market and, of course, China. Lots of education needed to get that market off drinking kingfishers and whiskey. Lots of education, but I know wine growers here. And Marlborough and probably New Zealand will be adding India to their travel list where they go around the world and meet their distributors and marketers and go into market. So it's probably like it's not a rescue boat for our current surplus. It's sort of like new fishing ground, which might pay off later, you know, so it's going to be a slow burn, but there's excitement for sure.
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long-term strategy requiring education and outreach
The Country 30/04/26: Blair McLean talks to Jamie MackaySocial-media signal on the same topic, drawn from the social lens. Engagement is likes + 2×shares + 3×replies, the same weighting used across the digest cards. View on /social →
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