Electric Vehicle Rental Market

It's such an obvious marketing thing. We'll focus on the Teslas. We'll focus on the Teslas. And then on the other side of it, we're going to call it a ute tax. It's a ute tax. It's not a dirty, inefficient vehicle tax. It's a ute tax. It's targeting farmers and tradies. It was an incredibly effective piece of messaging that the media and Labour and... All the opposition parties, I guess they were the government at that point, failed at pushing back on in any meaningful way. Look, I'm sure there was messaging out there, but it never took as well as National going, hey, it's for rich Tesla owners and it's punishing tradies and farmers. It just had so much cut through. And it's been short, like this has shown us more than anything how incredibly short-sighted it was. There is no vision for a future for New Zealand from this government that is anything more than, well, it's just business as usual. you know we're going to fiddle on the edges but basically life in New Zealand is going to stay the same as it is now we're not going to break up the supermarket duopolies we're not going to change how we drive or how we ship goods or anything like that everything's going to stay the same and then the other parties had the job of going well we have a vision for a better New Zealand cleaner cheaper more efficient whatever But it needs to run up against their very effective messaging.