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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
←
Week of 25 May 2026
→ This week
Topic

Dairy Product Differentiation

4 items · 4 aliases · first seen 4 May 2026

The introduction of low-priced American butter on NZ shelves, packaged to resemble local products, has caused consumer confusion over its origin and quality, prompting calls for clearer labelling and debate over market competition in the dairy sector.

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Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

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In the press Methodology →

How the news corpus has covered this same topic over the last 12 weeks. 4 articles from RNZ, Stuff, NZ Herald, ODT, 1News, Newsroom and The Spinoff. Click through to the press view for the full panel.

12-week press volume 4 articles
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Sample framings

Up to 12 framings spread across orientations. Each framing is a short phrase the topic extractor generated to characterise the piece's stance — not a quote from the source. Click through to read the original.

No framings recorded for this topic yet.

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