What the picker changes

Top topics digest — the cards score the selected period against the prior 4 weeks.
12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.

What stays as-is

Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
Co-occurrence graph — recent-activity anchored, not picker-driven.
Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.

Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.

Weekly Rolling 7 days

live window

Topic

Dairy Herd Sales Strategy

2 items · 1 aliases · peaked week of 5 Apr 2026 · first seen 11 May 2026

A podcast featuring Kate Ackland of Beef and Lamb New Zealand discusses strong farm profits, market demand, and agricultural innovation, while highlighting economic benefits and cost pressures facing New Zealand's primary industries.

Volume by source orientation Methodology →

Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.

Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

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Sample framings

Up to 12 framings spread across orientations. Each framing is a short phrase the topic extractor generated to characterise the piece's stance — not a quote from the source. Click through to read the original.

the-country Government / N-A

empowering farmers with trusted livestock exit options

The Country 12/06/26: Tanya Houghton talks to Jamie Mackay

12 Jun

the-country Government / N-A

trusted experts guide farmers through livestock sales

The Country 07/04/26: Kate Acland talks to Jamie Mackay

7 Apr

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