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13 away from 9, a beautiful piece in one of the Australian outlets yesterday about the snooker, which of course was played in Britain a couple of days ago, the final at the Sheffield Crucible. So the Chinese won, and he was another one, I didn't explain it at the time, but he was another one. And what people have got to understand, to do well in snooker, you've generally got to leave your homeland. Now snooker traditionally has been a very English sort of sport, or British sport, and a number of years ago they took it to China. as a promotional exercise and if you ever want an example of how to promote a sport fantastically successful or successfully there is no better example than snooker because snooker in china has absolutely exploded but to be successful you've got to leave your homeland and you've got to end up basically in sheffield go to an academy and this guy yitza who won the other day will yitza uh left shanghai as a kid and they're often 12 or 13 years old with his dad in this case and they lived in a windowless room sharing a bed for years on end while he literally just trained and trained and trained and trained and trained and trained till he became world champion so the inception of the world championship was 1927 And until 1924, no one outside of England or Britain had ever won it apart from Horace Lindrum in 1952, who was Australian, Neil Robertson, who still plays, he's Australian too, and Cliff Thorburn in 1980, who was Canadian. No one from far eastern, no one from Asia, and yet this year and last year, the Asians have arrived and at the very highest level. Now, this is where it gets interesting. The scale of snooker in China staggering 50 to 60 million people play it, 50 to 60 million. How many snooker halls are there in China? Well, in 2005, there were 34,000. How many do you reckon there are nowadays? 300,000, 300,000 snooker halls. How many people watch last year's final from China alone? 150 million That puts it right up there with the most watched per head of population, the most watched sports in the world. So if you ever wanted an example of a sport that exploded because of exposure and promotion, Snooker's up 10 to 9.
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