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What the picker changes
  • Top topics digest — the cards score the selected period against the prior 4 weeks.
  • 12-week heatmap & outlet matrix — show the 12 weeks ending at the selected week (they slide back with the picker, they aren’t a fixed snapshot).
  • Per-topic volume / alias drift — same 12-week trailing window, anchored on the selected period.
  • Coverage gap quadrant — scores the selected period against the 12 weeks before it (not including it).
  • Anomaly cards — only show alerts the detector fired during the selected period. Quiet weeks legitimately show none.
What stays as-is
  • Outlet orientation strip / lean colours — context-only, drawn from the last 12 weeks of activity regardless.
  • Co-occurrence graph — recent-activity anchored, not picker-driven.
  • Source & topic profiles — all-time data for the topic; the picker doesn’t affect them.
Rolling 7 days is a sliding live window for “current vibes”; switch to Weekly to compare specific weeks side-by-side.
Weekly Rolling 7 days
live window
Topic

Advertising Dominance On Facebook

3 items · 3 aliases · peaked week of 17 May 2026 · first seen 23 May 2026

The article examines the ongoing debate about Facebook's future, highlighting its declining daily active users, failed technology investments, and enduring advertising power, while arguing that its social network remains sticky due to deep-rooted user connections and reward-based

Volume by source orientation Methodology →

Stacked weekly counts; colour by lean. “n/a” covers government and iwi-Māori sources where lean isn't applicable.

Alias drift

How this topic has been named, week by week. A new alias winning out is usually a framing shift.

Free account Watch this topic with a free account — get alerted when framing shifts, when an MP adopts new language, or when discourse and press diverge. Create a free account Log in

In the press Methodology →

How the news corpus has covered this same topic over the last 12 weeks. 1 article from RNZ, Stuff, NZ Herald, ODT, 1News, Newsroom and The Spinoff. Click through to the press view for the full panel.

12-week press volume 1 article
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Sample framings

Up to 12 framings spread across orientations. Each framing is a short phrase the topic extractor generated to characterise the piece's stance — not a quote from the source. Click through to read the original.

newsroom-opinion Centre

economic resilience despite platform fatigue

The dirty old pub that is Facebook
22 May
daily-blog Left

threatening journalistic independence

MEDIAWATCH: NZ Corporate media and legacy broadcasting pat themselves on the back with hollow awards
22 May
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