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Advocacy group · #280778

Forest & Bird

Centre-left · advocacy_ngo
Advocacy group Centre-left
Press releases
28 owned
People
0 surfaced
Appearances
0 featured
Citations
18 named
Channels
9 reached
Social reach
2 mentions

★ Amplification

owned → earned
Carried
16 of 134 topics
Agenda-setting
4 led on air
Penetration
12% of agenda
On-message
19% of airtime

Of the 134 topics this group pushed in its own releases, 16 also surfaced in earned coverage—and it pushed 4 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.

01 Agenda

owned + earned · last 12 months

What this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.

Conservation Legislation
6 mentions critical
Owned · 3 Earned · 3

long-term protection not negotiable

Fast-Track Approval Process
6 mentions critical
Owned · 1 Earned · 5

weaker environmental standards for conservation

Native Species Conservation
6 mentions supportive
Owned · 5 Earned · 1

passionate, grassroots defence of te taiao

Mana Whenua Advocacy
4 mentions critical
Owned · 1 Earned · 3

māori voices sidelined in decision-making

Wetland Restoration
4 mentions supportive
Owned · 2 Earned · 2

critical step for ecosystem recovery

Community-Led Biodiversity Advocacy
3 mentions supportive
Owned · 3

persistent effort to secure funding and policy support

Community-Led Conservation Funding
3 mentions supportive
Owned · 3

key for long-term success

Conservation Policy Reform
3 mentions critical
Owned · 2 Earned · 1

systemic risk to iconic natural areas

Conservation Values In Public Land
3 mentions critical
Owned · 3

economic development threatens natural heritage

Fisheries Amendment Bill
3 mentions supportive
Owned · 1 Earned · 2

critical need for ecosystem protection

Local Conservation Efforts
3 mentions supportive
Owned · 2 Earned · 1

sustainable stewardship across diverse habitats

Native Bird Habitat Restoration
3 mentions critical
Owned · 2 Earned · 1

ecological threat undermining biodiversity

02 In their own words

owned · 28 releases
Coverage note. The channels and people below are the earned layer — detected automatically across radio, press, commentary and social and under review. Indicative, not a complete record: an absence means we haven’t surfaced an appearance, not that none happened.

03 Channels reached earned

earned media

How often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 23% of the 13 appearances land on commentary · waatea.