Forest & Bird
★ Amplification
owned → earnedOf the 66 topics this group pushed in its own releases, 9 also surfaced in earned coverage—and it pushed 4 of those before that coverage. Co-occurrence isn’t proof the group caused the coverage; the match is a conservative exact-topic one over the last 12 months.
01 Agenda
owned + earned · last 12 monthsWhat this group pushes, and where. Each topic is fused across its own press releases (owned) and its people’s appearances across radio, press & commentary (earned) — a topic carried in both is a frame taken from their words into the wider coverage. Framing is in their own words where available.
“weaker environmental standards for conservation”
“critical step for ecosystem recovery”
“critical need for ecosystem protection”
“māori voices sidelined in decision-making”
“environmental threat revived through administrative extensions”
“environmental accountability and legal oversight”
“hold local authorities to procedural accountability”
“outstanding natural feature under threat”
02 In their own words
owned · 13 releases-
2 Junforest-and-bird
-
28 Mayforest-and-bird
- 21 May
-
21 Mayforest-and-bird
- 12 May
- 12 May
-
8 Mayforest-and-bird
- 8 May
03 Channels reached earned
earned mediaHow often this group’s people appear on each channel over time — a concentration on one outlet signals closeness. 33% of the 9 appearances land on commentary · waatea.
-
3×commentary · cited
-
2×news · cited
-
1×commentary · cited
-
1×commentary · cited
-
1×news · cited
-
1×news · cited